Many people I have encountered who use YouTube to share videos remain unaware of the analytics capabilities now available c/o Google. Tracking performance is no longer limited to how many times a video is viewed or commented on.

How to access the statistics and data

Visit a video on YouTube e.g. NHS Choices Chage4life video

If the owner of the video has chosen to make the statistics and data public you will see a link to Statistics & Data. This will reveal data such as below

However as the owner of a video you get to dig even deeper into the statistics and data. Click on the link to More Insight Statistics

This will load the screen below which gives you access to detailed reporting with adjustable time range selection. This offers a whole range of reporting tools including:

• A chart of views over time
• Demographics information about who is watching the video
• A visual color coded map showing the countries your video was viewed in
• The popularity of the video relative to those of other uploaders